Core product
Use the plain words a buyer would type, such as necklace, printable planner, wall art, or candle.
Keyword research
Etsy Keyword Generator
Brainstorm keyword phrases around what the item is, who it is for, what it is made from, and why someone would search for it.
Keyword groups to cover
Specific modifiers
Add material, style, color, format, occasion, or recipient to make phrases more specific.
Listing alignment
Use the strongest phrases consistently in the title, tags, and opening description.